When design and research come together, the results can be both practical and visually compelling. GAC understands this balance, and their collaboration between GAC Milan and GAC R&D Center Europe reflects a commitment to that principle. One team sketches the future with bold design concepts, while the other ensures those ideas are ready for real-world use. Together, they help define the GAC brand for European drivers.
GAC Milan’s Creative Direction
Based in one of the most iconic design capitals of the world, GAC Milan brings a distinctly Italian approach to automotive aesthetics. Their team focuses on developing exterior and interior designs that reflect refinement, proportion, and forward-thinking style. Each GAC car begins with a visual concept rooted in simplicity and emotion—elements that help it stand out on the road without relying on flashiness.
But it’s not only about good looks. GAC Milan pays close attention to functionality, ensuring that the form works in harmony with comfort, space, and usability. Design is approached as a tool to enhance user experience.
GAC R&D Center Europe’s Engineering Input
While GAC Milan focuses on form, GAC R&D Center Europe provides the technical foundation to support it. Their engineers evaluate and refine the feasibility of design ideas by developing systems, materials, and technologies tailored to the European market. This includes adapting powertrains, optimizing energy efficiency, and validating safety systems in line with regional standards.
They also test how design decisions perform in different conditions—evaluating airflow, usability, and durability—ensuring that what works in theory is equally functional in practice.
A Seamless Feedback Loop
The collaboration between GAC Milan and GAC R&D Center Europe functions as a feedback loop. Concepts and prototypes travel between the two teams, allowing for ongoing refinement. The shared goal is to create vehicles that are not only expressive but also intuitive and reliable.
This close cooperation keeps design grounded in engineering reality and makes sure engineering solutions support a coherent aesthetic.
Conclusion
Through this collaboration, GAC blends art and science. GAC Milan brings the imagination; GAC R&D Center Europe ensures execution. Together, they craft vehicles that reflect both European preferences and GAC’s ambitions. It’s a partnership shaped by dialogue and driven by shared values in design, performance, and user experience.
